Market-led extension: a paradigm to improved livelihood

Abstract: Agribusiness is originally a study of value chains in agriculture. The primary objective of agribusiness is to maximize profit and deliver value to the consumer for agricultural products such as fisheries, forestry, farms food, fibre, and others (Fleet, 2016). There is a direct association of agribusiness with marketing which requires productive marketing channels to promote agricultural products and services to target consumers successfully. In this modern era of technology, digital marketing is an efficient tool to promote agribusiness and educate the target audience about the use of associated products as well.

Author(s): Haq Nawaz Khan, Zohaib Ali Nawaz & Dr. Muhammad Azam Khan

Date Published: January 01 2023

Depositing User: Basiratu Kolawole

Keywords: Agriculture, Economic, Leadership, Agribusiness, Environment and Development

Pages: 293

Place of publication: Pakistan

Subject(s): Economics

Type of publication: Book Chapter