The role of digital marketing in Agriculture in Pakistan

Abstract: Agribusiness is originally a study of value chains in agriculture. The primary objective of agribusiness is to maximize profit and deliver value to the consumer for agricultural products such as fisheries, forestry, farms food, fiber, and others (Fleet, 2016). There is a direct association of agribusiness with marketing which requires productive marketing channels to promote agricultural products and services to target consumers successfully. In this modern era of technology, digital marketing is an efficient tool to promote agribusiness and educate the target audience about the use of associated products as well. In Pakistan, agricultural businesses related to vegetable production, agricultural farming, florist business, honey and seeds production, herbs growing, and herbal medicine production(Munawar, 2022), are associated with agricultural business, for vital growth. Agribusiness in Pakistan needs to be grown significantly by using digital media channels in order to reach the mass audience instantly.

Author(s): Nawaz, Z.A

Date Published: 2024

Depositing User: Karolina Zasada

Keywords: Agriculture Economic aspects, Leadership, Leadership for Environment and Development, Pakistan

Page(s): 5

Place of publication: [Pakistan]

Publication title: Market-led extension : a paradigm to improved livelihood

Published URL: https://research.ebsco.com/c/afro5n/search/details/wui4jgfv4f?limiters=FT1%3AY&q=Market-led%20extension&searchMode=all

Publisher: [HNKagriextension]

Subject(s): Agriculture, Economics, Leadership

Type of publication: Book chapter